Red Rabbit

Brand Manager

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Posted On: Monday, 2nd October 2017
Category: Administrative
Location: New York, New York
1751 Park Ave, New York, NY 10035
Job Type:
Full Time

Job Description:


About Red Rabbit

Red Rabbit is a fast growing, mission driven social business cooking and delivering healthy breakfasts, lunches and snacks for tens of thousands of families at over 150 schools throughout NYC.

We are a young, energetic company changing the way children eat in school. If you are interested in this mission you may be a perfect candidate! Our company values education, leadership, a desire for professional growth and a passion for healthy living.


About the Position

The Brand Manager is a strategic thinker, creator and marketer, responsible for heightening Red Rabbit's innovative meal service and education programs to engage our stakeholders. This position will require a strong leader with an entrepreneurial and collaborative spirit to be successful.

We are seeking candidates with strong brand management experience, with a particular focus on running brand building campaigns. A strong emphasis will be placed on candidates' project management and ability to generate original content (blogs, videos, newsletters, etc.

The individual will also establish and maintain strategic partnerships with like-minded organizations that enhance the company's reach while supporting community engagement.


  • Manage and develop brand image and positioning, including creative design and content creation.

  • Serve as an advisor to communications team overseeing partner correspondence; cover all customer touch-points, from daily communications to packaging and uniforms.

  • Build strategic campaigns to attract new schools and daycares and consistently improve channels

  • Stay abreast of government and nutrition guidelines regarding food policy and childhood nutrition

  • Guide the strategic direction of social media engagement; identify and build relationships with influential bloggers, consumers and influencers in the digital space.

  • Cultivate and maintain strategic partnerships with like-minded organizations to grow the Red Rabbit brand and reach; represent Red Rabbit at strategic partner events.



  • 3 - 5 years experience as a successful Brand or Marketing Manager, ideally in a relevant children's or K-12 marketplace.

  • Food or nutrition experience is a plus, but not required.

  • Demonstrated creative ability, with a focus on digital communication. Experience with hubspot a plus.

  • Expert in the latest social media and digital marketing trends and platforms.

  • 3 years experience managing strategic partnerships.

  • Ability to analyze and measure social engagement, and demonstrate delivery against campaign objectives.

  • Entrepreneurial spirit and desire to be part of a growing, mission-based company


Type: Full time
Location: Harlem
Reports to: COO
Salary: Commensurate with experience

To Apply

If you are a match for this position, we want to hear from you! For consideration, please APPLY NOW! We look forward to hearing from you!

Apply at


Red Rabbit is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, or sexual orientation.

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