Hmong American Farmers Association (HAFA)

Marketing Officer

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Posted On: Tuesday, 14th November 2017
Category: Administrative
Location: St Paul, MN
Vermillion Township & Saint Paul Minnesota
941 Lafond Ave, St Paul, MN 55104

Job Description:


About HAFA
The Hmong American Farmers Association (HAFA) is a membership based, social
justice minded nonprofit organization that works with Hmong American farmers
in the Twin Cities and the surrounding metropolitan area. The mission of the
organization is to advance the economic, social and cultural prosperity of
these farmers and their families. Many Hmong farmers face numerous obstacles
to farming, including lack of access to land, capital, training and
alternative markets besides the farmers’ markets. Through cooperative farming,
education and advocacy, HAFA works with Hmong farmers to create a path to
wealth creation, not just income generation. HAFA was started by and is led by
Hmong American farmers and uses an organizing approach to do its work.


About the Position
HAFA is hiring a Marketing Officer to lead sales in HAFA’s Alternative Markets
Program. The Marketing Officer will report to the Food Hub Director and be
responsible for customer relations as well as generating all community
supported agriculture (CSA), wholesale and institutional sales for the Food
Hub. The position will be stationed half of the year at the Thompson office in
West Saint Paul and the other half at the HAFA Farm, a 155 acre incubator and
research vegetable farm located in Vermillion Township, Minnesota just 20
minutes outside of Saint Paul.



The ideal candidate should be highly motivated, organized, and outgoing with
excellent interpersonal, written, and oral communication skills. The candidate
must also be willing to perform physical labor and work outside or in the
fields. He or she must be detail oriented, mature, possess good judgment and
be willing to work hard and long hours. HAFA operates in a fast paced manner
and the ideal candidate must be able to solve problems quickly, work alongside
other senior and junior staff members, while working independently and under
tight deadlines. Because the Alternative Markets Program is critical for
farmers’ annual earnings, the ideal candidate must also possess good
interpersonal cultural skills and be committed to excellent, high quality
work. He or she must have experience with food, farming, food hubs or
community development work and be knowledgeable of Microsoft and eager to
learn other office farm related software programs.  Some evening and weekend
work may be required. Ability to fluently speak Hmong and familiarity with
Hmong culture and customs is important. HAFA is especially interested in
candidates who are knowledgeable about food or fresh produce and the Twin
Cities market.


  • Grow sales for all HAFA products: fresh produce, processed (sliced,
    diced, and shredded) and value added
  • Identify, reach out to and meet current and potential buyers for the
    CSA, wholesale, retail, restaurant and institutional markets
  • Handle correspondence and develop and present sales pitch to buyers
  • Meet goals for weekly ad hoc and annual contracted sales
  • Develop and maintain good relationships with buyers, community
    partners and farmers to facilitate growth of sales
  • Support communication, website and graphic arts staff in the
    development of marketing materials and documents for sales
  • Present at various venues and gatherings to promote HAFA produce and
  • Manage HAFA online purchasing portal
  • Work with the HAFA Food Hub team to promote and uplift HAFA and its


  • A professional and resourceful style with the ability to work
    independently and as a team player
  • Strong organizational skills with exceptional attention to detail as
    they manage multiple tasks/projects
  • Experience in managing and creating relationships with multiple
    partners, patrons, and members
  • Entrepreneurial energy, high level of initiative, positive, “can-do”
    attitude, flexibility, and teamwork
  • Excellent verbal, written, communication and customer service skills
  • Ability to develop, implement, nurture and evaluate projects
  • Ability to “close the deal”
  • Skills in web management and other computer & online programs
  • Passion for advocating for small and local farmers.
  • Hmong speaker is a plus


To Apply
If interested, please send your resume and a cover letter to: Please put “Marketing Officer” in the Subject Line.

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