Purdue University College of Agriculture

Marketing Specialist

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Posted On: Wednesday, 14th November 2018
Category: Marketing
Location: West Lafeyette, Illinois
195 Marstellar Street, West Lafeyette, illinois 47907
Job Type:
Full Time

Job Description:

Position Summary:

The Regional Aquaculture Marketing Extension Specialist will develop and deliver consumer-oriented aquaculture extension throughout the USDA North Central Region. The specialist will work in collaboration with the Great Lakes Sea Grant Programs and the USDA North Central Regional Aquaculture center to inform the market for local aquaculture products throughout the Midwest. 


Position Responsibilities:

  • Developing, delivering, and evaluating consumer-oriented aquaculture extension programming throughout the North Central Region (Ohio, Michigan, Indiana, Illinois, Wisconsin, Missouri, Iowa, Wisconsin, Kansas, Nebraska, South Dakota, and North Dakota) including: face-to-face programming, print and digital publications, and other forms of outreach and extension 
  • Working with social scientists to conduct and interpret a needs assessment to better understand what consumer- and marketing-oriented aquaculture programming is being done and how to best use extension to address consumer and producer needs
  • Working with existing personnel throughout the North Central Region to develop and deliver extension programming to address needs
  • Using quantitative and qualitative evaluation methods to assess the effectiveness of the programming and plan future work
  • Serving as a liaison among the Sea Grant programs, partnering universities, and other aquaculture stakeholders throughout the North Central Region 
  • Helping manage IISG’s online and social media aquaculture extension resources, including a project-specific website and social media presence 


Position Qualifications:

  • Master's degree in Marketing with a focus on food, food systems, or natural resources; environmental marketing; environmental economics; fisheries; natural resources management; or related field
  • Four years' experience working in extension, food systems, marketing, or a related field 
  • In lieu of degree, consideration will be given to an equivalent combination of related education and required work experience; Bachelor's + 6 years' experience
  • Valid U.S. or Canadian driver's license 
  • Ability to lift and carry 10 to 25 lbs. frequently 


Preferred Qualifications: 

  • Familiarity with Sea Grant, NCRAC, and aquaculture production and marketing in the Midwestern United States



To Apply:

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