New Entry

Marketing and Communications Manager

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Posted On: Sunday, 25th November 2018
Category: Marketing
Location: Lowell, Massachusetts
45 Merrimack St, Lowell, Massachusetts 01852
Job Type:
Part Time

Job Description:

About New Entry:

New Entry Sustainable Farming Project’s (New Entry) mission is to improve our local and regional food systems by training the next generation of farmers to produce food that is sustainable, nutritious, and culturally appropriate and making this food accessible to individuals regardless of age, mobility, ethnicity, or socio-economic status. In doing this work, New Entry provides critical training, career development, and economic opportunity to new farmers.  We are seeking an individual who is excited to lead our communications and outreach efforts to grow our brand awareness, share our good work, and build support for our work to guide beginning farmers from “dreaming about farming” to actualizing their plans and following an agricultural career pathway to become economically viable farmers in New England.  New Entry is a program of Tufts University’s Friedman School of Nutrition Science and Policy and is also a fiscally sponsored project of TSNE MissionWorks (the employer for this position).  The position is part-time, year-round, fully benefitted and will be located in Beverly, MA.  We are looking for a start date of January 7th, 2019.

 

Position Summary:

The Marketing and Communications Manager is responsible for the planning and management of various projects and initiatives to increase the New Entry’s brand awareness and motivate external audiences. The part-time (20 hour/week) position will identify, create, write, and publish engaging content through a variety of channels, including social media, websites, email, and print materials. He/she will help support all New Entry programs through digital marketing efforts and personalized outreach to specific audiences to grow New Entry’s fundraising opportunities, program clients/participants, and general organizational followers/supporters. The position will also provide event coordination, support volunteerism, and provide support for New Entry annual events, national conferences, and regional outreach activities. 

 

Position Responsibilities:

Marketing and Communications

  • Execute integrated marketing and communication strategies based on a shared understanding of New Entry program, including mission and values, as well as brand strategy; key audiences and stakeholders; and communications channels;
  • Collaborate with New Entry Program leaders on communications needs and curate and generate creative, engaging content that meets objectives for multiple audiences, including farmers, donors, program staff, legislators, community partners, and others;
  • Develop and implement a digital media strategy and work plan, to include social media, web, and email, outlining measurable outcomes as part of the overall marketing and communications strategic plan;
  • Act as primary creative director and develop content calendar for New Entry’s social media channels;
  • Create and manage digital campaigns and social media, including the Ag License Plate Campaign;
  • Manage and update New Entry website, Food Hub ordering platform, BFNMass website, and Choose Fresh and Local website, and any campaign-based websites or landing pages; 
  • Administer the organization’s email efforts, including email list building and management;
  • Outreach to NGOs, Food Policy partners, media/press releases, and stakeholders about New Entry programs;
  • Interview farmers and create ongoing stories/blog material to be utilized for overall org development and fundraising purposes;
  • Liaison with local news media and develop press releases to garner earned media;
  • Write and manage production of the annual report and newsletters;
  • Engage in marketing and promotion of fundraising events and campaigns;
  • Maintain New Entry digital asset system, including photos, videos, articles, media coverage, and links;
  • Monitor engagement with our content and share reports, insights, and recommendations to improve and optimize;
  • Supervise graduate students, AmeriCorps Members or other interns/volunteers to support efforts;
  • Continue to develop discipline expertise, remain up-to-date with industry best practices, and share skills and knowledge with fellow staff and program partners.

Outreach, Fundraising, Volunteer Engagement, and Event Planning

  • Attend conferences, fairs, other events to promote New Entry programs (farmer training programs, Food Hub products, and other program initiatives) to engage participation and drive enrollment in New Entry’s core programs;
  • Coordinate New Entry local events (Farm Tour, Graduation, fundraising events/dinners);
  • Support national conferences, secure sponsorships (NIFTI, AgALN, and Community Food Systems), and manage planning committees for events and conferences;
  • Assist with development by overseeing coordination and execution of fundraising events and other donor specific events to support existing program operations and future expansion;
  • Outreach, engage, and supervise volunteers Track all activities through New Entry’s Customer Relations Management (CRM) software, Salesforce .

 

Position Qualifications:

  • Excellent written and oral communication skills; ability to write for different audiences and channels;
  • Creativity, goal-orientation, productivity, enthusiasm, and an ability to effectively articulate the mission of New Entry is essential;
  • Ability to work collaboratively as part of a team and build relationships to gather program stories and content;
  • Outgoing, people-person, comfortable with pro-active outreach, cold-calling, and phone dialogue;
  • Conscientious and acute attention to detail and quality at all times;
  • Ability to analyze reports, determine business needs, and propose feasible solutions to challenges;
  • Experience with web content management systems (Drupal preferred), email marketing software (MailChimp preferred), Social media platforms (Facebook, Twitter, Instagram), Google Analytics, and Google Ads;
  • Experience coordinating and managing large national conferences and small local events;
  • Experience managing and motivating volunteers (individuals and large groups);
  • Comfort with Excel spreadsheets and managing large quantities of data; Salesforce experience preferred;
  • Experience using data to tell a story that can be communicated internally in an easily digestible way;
  • Organized self-starter and self-directed, willing to be flexible, a positive attitude, and a willingness to adjust to a rapidly changing landscape and the possibility of unanticipated projects and demands;
  • Able to manage multiple communications projects simultaneously and able to meet established deadlines;
  • Interest in food and farming and Familiarity with nonprofits and/or social services preferred;
  • Supervisory experience desired;
  • Access to smartphone for social media postings and out-of-office virtual communications work, as needed.

 

To Apply:

To submit your cover letter, resume, and complete an application, please Apply Here.

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