Research Techniques

Tap these online resources to polish your survey design and then conduct a professional-looking survey.

There are a growing number of online survey providers; SurveyMonkey, InstantSurvey, and Zoomerang are among the most popular. Some smaller companies and survey consulting firms also provide very good free information on how to conduct surveys that anyone visiting their sites can review. The following are highly recommended:

Creative Research Systems

Offers free information along with software and services.

Survey & Questionnaire Design

Nice free tutorial on survey design.


Offers free tips and survey design templates, along with online survey services.

Focus Groups

Here are some good guides and tools for running a productive focus group.

Free Management Library's Basics of Conducting Focus Groups

Elementary but free information on conducting focus groups.

Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input