Yolele Foods

Marketing and Social Media Coordinator

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Posted On: Thursday, 20th December 2018
Category: Marketing
Location: Brooklyn, New York
Job Type:
Part Time

Job Description:

About Yolele Foods:

Yolélé is a revolutionary African food company, focused on traditional crops. Yolélé’s mission is to improve the economy of West Africa and strengthen its communities. Our first ingredient platform is fonio: a tiny, quick cooking, nutritious, gluten-free grain that only grows in West Africa and is similar in texture and taste to couscous. Fonio is grown exclusively by smallholder farmers and is drought-tolerant. Its cultivation helps to combat the effects of climate change in the quickly desertifying region where it grows. We are working to build a fair trade, vertically integrated supply chain and global market for fonio-- improving lives for farmers, combatting the effects of climate change through cultivation, and introducing consumers to a delicious, nutritious, African grain. Yolélé Fonio is sold nationally online and in foodservice channels (fine dining, fast casual, educational and corporate campus dining), and in select retailers in NYC including Whole Foods Market. We are working to introduce consumers to this awesome new-ancient grain.


Position Summary:

Yolélé is hiring a part-time Marketing and Social Media Coordinator. We're looking for a collaborative spirit, a roll-up-your-sleeves-and-get-it-done type, an optimist. Someone who, when encountering an obstacle, thinks of ways to overcome or get around it. We are crazy entrepreneurial--we have to be that way to achieve our quixotic mission. We have successfully convinced world renowned design and architecture firms, NGO’s, the UN, chefs, and sustainable business leaders to collaborate and partner with us to help achieve our lofty goals, and we're just getting started. Does this sound like you? We are seeking a dynamic, detail-oriented, creative thinker to strategize and execute PR and marketing initiatives to grow our reach and brand. Must be familiar with the good food world, the restaurant industry, sustainable food startups, and believe in our mission. This team member will work closely with the co-founders and director of business development but also requires a fair amount of dedicated solo work. In this role you will develop and execute a strategic marketing plan including voice and messaging development, social media management, implementing SEO & marketing tools, public relations, events and partnerships, developing marketing materials and email campaigns.


Position Responsibilities:

  • Spearhead development of a marketing strategy to drive awareness about Yolélé and its mission, educate target audiences, articulate brand messaging, and build brand loyalty.
  • Lead marketing project management efforts and collaborate closely with team to meet agreed upon goals.
  • Create a style guide with comprehensive information on audience, key messaging, and brand voice/tone
  • Manage social media platforms (Instagram and Facebook): creating monthly content calendars, posting, and interacting on social media.
  • Maintain Yolélé’s social media outreach- interacting with influencers, bloggers, chefs. Pro-active and reactive.
  • Create marketing materials (with brand direction) including recipe cards, sell sheets, and more.
  • Work with content creators to manage blog posts.
  • Write press releases and pitch relevant stories to online and print publications (across industries: trade, lifestyle, news, culinary, wellness, etc.)  
  • Identify, pursue opportunities, plan and organize Yolélé attendance at national trade shows
  • Work with Business Development Director to foster partnerships, including advertising, collaboration, and event opportunities
  • Employ marketing analytics techniques to gather and analyze important data (social media, web analytics, etc.)


Position Qualifications:

  • An entrepreneurial spirit and a passion for sustainable good food
  • An intimate knowledge of the food space, restaurant industry, CPG, sustainable- good food movements in NYC and beyond
  • 2+ yrs experience working in marketing or related field, ideally in a CPG, food, or sustainability related company
  • Excellent project management, problem solving, and organizational skills
  • Excellent written and verbal communication skills
  • Experience managing social media platforms
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Solid computer skills, including MS Office, marketing software, and applications (Web analytics, Google AdWords, Facebook Ads, Instagram, etc.)
  • Ability to work independently, as well as part of a team


To Apply:

Please send a resume and cover letter to Claire@Yolelefoods.com

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