Marketing and Social Media Coordinator
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|Posted On:||Thursday, 20th December 2018|
Brooklyn, New York
About Yolele Foods:
Yolélé is a revolutionary African food company, focused on traditional crops. Yolélé’s mission is to improve the economy of West Africa and strengthen its communities. Our first ingredient platform is fonio: a tiny, quick cooking, nutritious, gluten-free grain that only grows in West Africa and is similar in texture and taste to couscous. Fonio is grown exclusively by smallholder farmers and is drought-tolerant. Its cultivation helps to combat the effects of climate change in the quickly desertifying region where it grows. We are working to build a fair trade, vertically integrated supply chain and global market for fonio-- improving lives for farmers, combatting the effects of climate change through cultivation, and introducing consumers to a delicious, nutritious, African grain. Yolélé Fonio is sold nationally online and in foodservice channels (fine dining, fast casual, educational and corporate campus dining), and in select retailers in NYC including Whole Foods Market. We are working to introduce consumers to this awesome new-ancient grain.
Yolélé is hiring a part-time Marketing and Social Media Coordinator. We're looking for a collaborative spirit, a roll-up-your-sleeves-and-get-it-done type, an optimist. Someone who, when encountering an obstacle, thinks of ways to overcome or get around it. We are crazy entrepreneurial--we have to be that way to achieve our quixotic mission. We have successfully convinced world renowned design and architecture firms, NGO’s, the UN, chefs, and sustainable business leaders to collaborate and partner with us to help achieve our lofty goals, and we're just getting started. Does this sound like you? We are seeking a dynamic, detail-oriented, creative thinker to strategize and execute PR and marketing initiatives to grow our reach and brand. Must be familiar with the good food world, the restaurant industry, sustainable food startups, and believe in our mission. This team member will work closely with the co-founders and director of business development but also requires a fair amount of dedicated solo work. In this role you will develop and execute a strategic marketing plan including voice and messaging development, social media management, implementing SEO & marketing tools, public relations, events and partnerships, developing marketing materials and email campaigns.
Please send a resume and cover letter to Claire@Yolelefoods.com